On the surface, it may seem that Sales is nothing more than “the exchange of goods or services for money”. That may be the definition and purpose of Sales, but it’s by no means its essence. Whether you work in a small startup or a huge corporation, Sales is all about building relationships. And just as in any productive and healthy relationship, salespeople must build a strong foundation of trust with their customers, because if there’s no trust, there probably won’t be a sale. continue reading